What is Salesforce CPQ?

What is Salesforce CPQ?

Salesforce offers numerous additional integrations that can be integrated into the existing Salesforce org to optimise business processes. Salesforce CPQ is one of these solutions.

What is Salesforce CPQ and where is the tool used?

CPQ is a general term and stands for "Configure, Price, Quote". CPQ describes the sales process that takes place in many companies - from the configuration of the offer (Configure) to pricing (Price) to sending the offer to the customer (Quote). Salesforce CPQ helps your salespeople and back office do their daily work by automating your sales and quoting processes to close deals faster.

For optimal use, CPQ solutions are often connected to the company's CRM system via interfaces or - like Salesforce CPQ - integrated directly into it.

How to benefit from using Salesforce CPQ

Correct and professional offers

Nothing in sales is more unpleasant and costs you more sales opportunities than incorrect offers. And let's be honest: we have all experienced it. Misspellings, wrong products or incorrect prices in quotes look dubious and leave a negative impression on your potential customers. Salesforce CPQ helps you avoid these mistakes in the future. With quotation templates in your company design, your quotations are created in no time. CPQ also helps you select the right products and does the pricing for you - no matter how complex your product range or pricing appears. CPQ can also be used to build in verification loops so that no quotation is sent to the customer without the 4-eyes principle.

Time saving across all process stepsToday, time plays a crucial role in order placement. If it takes too long to prepare a quotation, you will quickly lose your potential customers to the competition. This is annoying, especially as it is easily avoidable.Salesforce CPQ can save you a lot of time in numerous places:

• Salesforce CPQ provides you with your quote templates already pre-written and in your company's own design. All you have to do is fill them with the right products.

• You can customise your products with just a few clicks. In addition, you can only combine products in the offer that are compatible or available. This is a game changer, especially for very complex products or numerous individual components - false product promises and incompatible cross-selling are now a thing of the past. As a result, offers do not have to be subsequently corrected or adjusted and you can convince your customer with the first offer.

• CPQ also takes care of the final - and above all correct - price calculation in the offer process for you and takes (customer-specific) discounts into account. CPQ automatically calculates the total price of all products added to the offer and also creates optimal transparency for your customer.

• The familiar "e-mail ping-pong" with colleagues during the preparation of quotations is no longer necessary because everything important about your customers and your products is precisely documented in the CRM. You no longer have to waste time trying to get the product and price information you need from different departments and can instead invest this time in personal contact with your customers or in other important tasks.

So imagine this: With Salesforce CPQ, you can configure a customised product offer at your potential customers' premises, create an offer in your corporate design based on a uniform template in seconds and send the individual offer by e-mail just a few clicks later. And all that with a price your customers can rely on. It could hardly be more efficient!

Order completion with Salesforce CPQ

But of course it doesn't stop with the quotation. If an order is placed after the quotation has been sent, you can also organise this with the help of Salesforce CPQ. This means, for example, that an order confirmation and the respective invoice for the order can be created automatically.

In this way, you have mapped your entire sales process in just one platform and everyone benefits from the current processing status at all times. This ensures maximum transparency in your day-to-day work and helps you to structure your sales procedure in a uniform manner.

If you already use Salesforce CPQ or want to use it in the future, millio is the perfect complement. millio notifies you when your customers have paid their open invoices. As a result, your finance department no longer has to manually reconcile incoming payments and invoices and thus saves a lot of time every day. Find out more about millio here.  

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